Paste any product description below and get an instant score across 7 dimensions — SEO, readability, persuasion, structure, emotional appeal, and more. Free, no account needed.
ProductPen's description checker uses AI to evaluate your product copy across 7 dimensions that predict conversion performance. Unlike simple keyword counters or readability formulas, our checker understands the persuasive structure and SEO elements that actually move buyers from browsing to purchasing.
Evaluates keyword presence, density, placement in the first paragraph, and search optimization signals.
Analyzes sentence length, paragraph structure, and reading level — optimized for online shoppers.
Checks for benefit-first language, sensory words, social proof signals, and objection-handling.
Reviews formatting: whether the description uses headlines, bullets, and appropriate length for the platform.
Measures the presence of emotionally resonant language that connects buyers to the product.
Checks whether the copy uses specific, differentiated language rather than generic filler phrases.
Ready to publish. Minor improvements possible but not necessary.
A few specific improvements will meaningfully boost conversion and SEO.
Key elements are missing or weak. Follow the suggestions before publishing.
Significant rewrite needed. The description is likely hurting conversions.